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We work with you to craft the right strategy to attract the right targeted customer (B2B or B2C). We work with you to learn about your ideal customer & develop a strategy to engage them.
Research & discover which keywords & content sends the most traffic to your competitors, and identify opportunities to reach a broader, more targeted audience.
Improving the ability of search engines & people to find and convert on your website.
Authority & Links are a must within your overall SEO strategy. The SEO off site audit & recommendations will provide long term trust & authority.
The Situation: A US based telecom client had various brand domains, creating confusion within the search engines and its visitors. Traffic to the site had been declining 40% year over year as a result.
The Goal: Increase overall visibility, correct known search engine crawl errors at the server level and prepare for new migration. Instill a core set of best practices for the client's development team for all future work to adhere to SEO best practices.
The Strategy: To establish a formal go forward approach within the organization to avoid any future risk to search engine visibility. Roll out a comprehensive phased approach including ongoing technical analysis, keyword research and user intent based content reaching top and bottom of the funnel prospective buyers.
The Results: 25% growth in organic traffic within 6 months of rolling out new content, building relevant trusted & authoritative content targeting the user's intent and increasing the share of organic traffic from 14% to 30% YoY.
The Situation: Client, a software as a service provider, had no internal marketing team or strategic plan as to how to increase their visibility through search engines. They had experienced declines in organic traffic YoY.
The Goal: The need to increase targeted, qualified software trials and sales through their website.
The Strategy: Developed a content strategy that targeted their ideal customer, and built engagement on their website and across their social media accounts. Identification of specific technical crawl related issues, with a comprehensive technical audit, and personalized keyword research, a formal strategy was rolled out company-wide.
The Results: Within 6 months of correcting all technical related crawl inhibitors, and introducing content that spoke to their ideal B2B buyer, they increased rankings by 48%. Their organic visitation increased by 130% to their core product pages, which in turn increased software trials by 58% by end of year.